Consumer Packaged Goods
CPG brands win or lose at the shelf. Promotions are crowded, launches are frequent, and retailers demand something new, exclusive, and execution-ready. Kitting gives CPG brands a powerful way to cut through the noise by turning multiple products into a single, differentiated SKU that shoppers immediately understand and retailers want to promote.
Veritiv helps CPG brands bring these programs to life at scale. We combine custom packaging, structural engineering, sourcing, assembly, and distribution to deliver retail-ready kits that launch on time, meet compliance standards, and perform across mass, club, specialty, and DTC channels. You focus on the brand strategy. We own the execution end to end.
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Retail Kits
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Custom Packaging
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Discovery Kits
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High Throughput
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Retail Compliance
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Channel Flexibility
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Program Ownership
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Retail
Kits -
Custom
Packaging -
Discovery
Kits -
High
Throughput -
Retail
Compliance -
Channel
Flexibility -
Program
Ownership
-
Retail
Kits -
Custom
Packaging -
Discovery
Kits
Shelf-Ready Programs
We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.
Designed to Convert
Packaging is a key part of the selling story in CPG. We design and engineer custom packaging that protects products, communicates value clearly, and stands out in crowded retail environments.
Trial-Driven Growth
Kits are a powerful way to introduce shoppers to new products, routines, or variants. We build discovery formats that encourage trial, reduce purchase hesitation, and increase long-term brand adoption.-
Retail Kits
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Retail Kits
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Retail Kits
Shelf-Ready Programs
We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

Shelf-Ready Programs
We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

Shelf-Ready Programs
We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.
Built to Sell.
When competition is tight and shelf space is limited, execution matters. Veritiv delivers CPG kitting programs that help brands stand out, move faster, and convert more shoppers.
Promotion Without Chaos
Retail work doesn’t live in isolation. Veritiv’s creative services are informed by how products move through supply chains, stores, and homes so concepts feel grounded, not theoretical.
From Campaign to Capability
The most successful CPG kits aren’t one-offs. We help brands turn seasonal programs, discovery kits, and retailer exclusives into repeatable, scalable capabilities that support long-term growth.



