Consumer Packaged Goods

CPG brands win or lose at the shelf. Promotions are crowded, launches are frequent, and retailers demand something new, exclusive, and execution-ready. Kitting gives CPG brands a powerful way to cut through the noise by turning multiple products into a single, differentiated SKU that shoppers immediately understand and retailers want to promote.

Veritiv helps CPG brands bring these programs to life at scale. We combine custom packaging, structural engineering, sourcing, assembly, and distribution to deliver retail-ready kits that launch on time, meet compliance standards, and perform across mass, club, specialty, and DTC channels. You focus on the brand strategy. We own the execution end to end.

Shelf-Ready Programs

We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

Designed to Convert

Packaging is a key part of the selling story in CPG. We design and engineer custom packaging that protects products, communicates value clearly, and stands out in crowded retail environments.

Trial-Driven Growth

Kits are a powerful way to introduce shoppers to new products, routines, or variants. We build discovery formats that encourage trial, reduce purchase hesitation, and increase long-term brand adoption.

Built for Volume

CPG programs demand speed and scale, especially during peak seasons. Our kitting operations are designed for high unit counts and repeatable execution without sacrificing quality or accuracy.

Engineered to Spec

From labeling and pack counts to pallet and case requirements, we design kits to meet retailer standards from the start. That means fewer delays, fewer reworks, and smoother DC flow.

One Kit, Many Channels

We design kitting programs that work across club, mass, specialty retail, and DTC. Formats can be adapted by channel while maintaining brand consistency and operational efficiency.

One Accountable Partner

Veritiv manages packaging design, sourcing, assembly, fulfillment, and distribution under one program owner. You get a turnkey, sellable SKU without juggling multiple vendors.

Shelf-Ready Programs

We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

Designed to Convert

Packaging is a key part of the selling story in CPG. We design and engineer custom packaging that protects products, communicates value clearly, and stands out in crowded retail environments.

Trial-Driven Growth

Kits are a powerful way to introduce shoppers to new products, routines, or variants. We build discovery formats that encourage trial, reduce purchase hesitation, and increase long-term brand adoption.

Built for Volume

CPG programs demand speed and scale, especially during peak seasons. Our kitting operations are designed for high unit counts and repeatable execution without sacrificing quality or accuracy.

Engineered to Spec

From labeling and pack counts to pallet and case requirements, we design kits to meet retailer standards from the start. That means fewer delays, fewer reworks, and smoother DC flow.

One Kit, Many Channels

We design kitting programs that work across club, mass, specialty retail, and DTC. Formats can be adapted by channel while maintaining brand consistency and operational efficiency.

One Accountable Partner

Veritiv manages packaging design, sourcing, assembly, fulfillment, and distribution under one program owner. You get a turnkey, sellable SKU without juggling multiple vendors.

 

Shelf-Ready Programs

We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

 

Designed to Convert

Packaging is a key part of the selling story in CPG. We design and engineer custom packaging that protects products, communicates value clearly, and stands out in crowded retail environments.
 

Trial-Driven Growth

Kits are a powerful way to introduce shoppers to new products, routines, or variants. We build discovery formats that encourage trial, reduce purchase hesitation, and increase long-term brand adoption.

Shelf-Ready Programs

We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

Shelf-Ready Programs

We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

Shelf-Ready Programs

We assemble multi-SKU kits that are engineered to win at shelf and simplify execution for retailers. From holiday gift sets to everyday multi-packs, each kit is designed to be immediately sellable and promotion-ready.

Built to Sell.

When competition is tight and shelf space is limited, execution matters. Veritiv delivers CPG kitting programs that help brands stand out, move faster, and convert more shoppers.

Promotion Without Chaos

Retail work doesn’t live in isolation. Veritiv’s creative services are informed by how products move through supply chains, stores, and homes so concepts feel grounded, not theoretical.

From Campaign to Capability

The most successful CPG kits aren’t one-offs. We help brands turn seasonal programs, discovery kits, and retailer exclusives into repeatable, scalable capabilities that support long-term growth.

Contact Us

Our experts design and assemble custom kitting solutions that protect your products and streamline delivery from start to finish. Contact us today to get started.

Sign in to Veritiv

Registered customers in the Northeast can now purchase on veritiv.com for delivery to CT, DE, MA, MD, ME, NH, NJ, NY, RI, VT, and Eastern PA. 

Need help signing in? Email eBusinessSupport@veritivcorp.com

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Online Account?

Outside the Northeast?

If your delivery state is not yet listed on the left, continue purchasing on commerce.veritivcorp.com

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Sign In

Registered customers in the Northeast can now purchase on veritiv.com for delivery to CT, DE, MA, MD, ME, NH, NJ, NY, RI, VT, and Eastern PA. 

Need help signing in? Email eBusinessSupport@veritivcorp.com

Email Address

Password

Already a Customer and Need an Online Account?

Outside the Northeast?

If your delivery state is not yet listed on the left, continue purchasing on commerce.veritivcorp.com

Login and ship other legacy brands.